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Not all briefs need to be pants

Not all briefs need to be pants!

By Claire Fuller | Marketing Creative Fundraising News Resources | 10 September 2018

How often have you briefed a project to your team and found that the end result wasn’t quite as you expected?

Our years of experience producing effective marketing and fundraising materials for our clients have enabled us to develop helpful processes for briefing a team and producing creative work that meets (and in many cases exceeds) requirements.

Having a clear template for a written brief is a great starting point for marketing or design projects as it can:

  1. Set clear goals and expectations of the piece of work
  2. Lead to increased knowledge and understanding of the project
  3. Reduce the time taken to explain a project to the team who will be working on it

And much more…

Bearing all this in mind, we have produced a template for writing a brief, which we hope you will find helpful when planning your next marketing or design project.

You can access this tool by popping to our resources page or get your copy by clicking the following link:

Link to PDF about brief writing

 

We hope you find this tool useful.  If you have any further queries about writing your next brief please contact us, we’d be very happy to help you ensure it’s not pants!

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