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Annual Fundraising Appeal Programme

Action for Street Kids

Services Utilised

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    Action for Street Kids (ASK) is a charity dedicated to caring for street children around the world. Working with partner organisations, ASK projects include street work and shelters; residential and educational care; family reconstruction; medical and counselling services.
    Since its beginning in 2000, ASK supporters have helped feed and educate many children around the world giving them hope and opportunities for the future.
    ASK came to Yeomans to fully outsource its annual programme of warm and cold direct mail appeals.


    We began with a Discovery Session to fully understand ASK’s situation, objectives and needs. We then undertook a fundraising audit of the external environment and of ASK’s internal processes and resources. By understanding ASK’s donor profile and the successes of the past, we were able to create refreshed appeals that boosted overall income and average gift
ASK appeal letter example
ASK appeal letter example
ASK appeal envelope example
ASK appeal envelope example
ASK image of child
ASK image of child


    Yeomans is very important to Action for Street Kids working with us as an extension of our fundraising department.
    The quality of their work is excellent representing ASK in the most positive way so that supporters feel valued and long term relationships are developed. Yeoman's took the time to fully understand the work of ASK and the difference it makes to children's lives and help get that message over through the communications they produce for us.
    Staff are knowledgeable and professional and it is a pleasure to work with them.

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