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Fundraising Appeal – cold acquisition campaign

Embrace the Middle East

Services Utilised

Marketing
Fundraising
Creative
Print
Mailing
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    objectives

    Embrace needed to raise awareness and funds to provide practical assistance to Syrian refugees living in Lebanon. They needed to highlight the scale of the crisis in a country providing shelter to the highest concentration of refugees per capita in the world.

    activity

    We created and brought to life the “mattress appeal” where supporters were encouraged to donate £12 to provide a brand new hygienic mattress to a child in urgent need of comfort and security. The campaign was promoted through magazine adverts, inserts, exhibition materials and across social media, attracting a significant number of new donors to Embrace.
Direct Mail Letter
Direct Mail Letter
Embrace feature image 2
Embrace feature image 2
Embrace mattress banner
Embrace mattress banner
Embrace mattress leaflet
Embrace mattress leaflet
Embrace mattress leaflet front
Embrace mattress leaflet front

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
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