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Church engagement and Market research

Waypoint

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Marketing
Fundraising
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    objectives

    We were approached by leaders of Maidstone churches who were developing a town-wide project with a vision for the Christian churches to connect with the people of Maidstone in new ways. They asked us to review names for the initiative, and to assist in establishing the correct name, logo and building the umbrella brand for this initiative.

    activity

    Working with the project leaders we facilitated focus groups, gathering honest opinions on proposed titles, logos and events. Together, we named the initiative, designed the logo and, shaped the case for support, vision and values into the “Waypoint project” which has been embraced by 23 churches.
Waypoint final
Waypoint final
Bumping into God 1
Bumping into God 1
Bumping into God 2
Bumping into God 2
GOOD 1
GOOD 1
Waypoint Project 2
Waypoint Project 2

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