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    Westbrook (Youth Residential Centre) wished to develop a multi-year marketing plan to provide increased bookings, sustainability and to reconnect with their core market, encouraging more groups to make Westbrook their chosen location for residentials.


    We carried out comprehensive market and competitor analysis and reviewed existing marketing materials. Through focussing on Westbrook’s core messaging and proposition we implemented a tactical marketing campaign of mailing and emailing to raise awareness amongst the core market. This resulted in an immediate increase in bookings whilst we also developed a full, 4 year marketing strategy and plan with complete projections, budgets and detailed action plans.

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