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Gifts in Wills fundraising programme

African Pastors Fellowship

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    African Pastors Fellowship (APF) had identified an opportunity to grow its income by developing a Gifts in Wills (GiW) fundraising programme and invited us to support them in shaping it.


    Through our Discover, Develop and Deliver process, we uncovered the stories and impact that leaving a Gift in a Will to APF can achieve.

    We helped the team create a focused Fundraising Proposition and Case for Support for GiW as well as a plan for their GiW programme of activities, fundraising materials and messaging.

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