The Ammerdown Centre is a well-established Retreat and Conference Centre that was originally established in the 1970s. It is a nationally respected centre with a special focus on interfaith dialogue, peace and reconciliation, welcoming people of all faiths and none.

As an established centre, Ammerdown recognised the need to modernise and refresh their brand in order to compete with other residential providers and to raise awareness of the full range of services they offer.

Having developed their offering to include conferences, retreats, private guest stays, private functions and a coffee shop, they required a cohesive brand to reflect this diversity.

Having visited the centre to experience it first-hand, meet key team members and learn about the vision, values and ethos of Ammerdown, we set about creating a modern, yet classic brand to deliver the flexibility and freshness required. It was also important to retain some elements of the original brand in recognition of the history of the centre.

The resulting brand includes a range of natural elements to highlight Ammerdown’s beautiful surroundings. Colour combinations were used to strike the balance between Ammerdown’s established roots and vision for the future; whilst classic typography provides an elegant and settled feel.

A full colour pallet was also developed for use in future sub-brands as Ammerdown continues to develop in future.