International Bible Reading Association (IBRA) is a movement to inspire personal Bible study, its mission is to encourage daily reading of the Bible. ‘Fresh from the Word’ provides a daily ‘companion’ that encourages the reader to understand the Bible in relation to the realities of everyday life.
The #FreshStart campaign targeted social media users and bloggers and focused around the premise that many people make New Year’s resolutions to read the Bible more – but few stick with it. The campaign encouraged people to use ‘Fresh from the Word’ and its application for real life to keep their Bible reading going.
• Received media coverage including Keep the Faith and Premier Gospel Radio Show
• Engaged bloggers who reviewed the book and shared with their followers
• Increased IBRA’s social media followers