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PR - 'Fresh from the Word'

International Bible Reading Association (IBRA)

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    To help IBRA raise awareness of the ‘Fresh from The Word’ 2018 bible reading notes among a UK Christian audience and to encourage sales of the book.


    International Bible Reading Association (IBRA) is a movement to inspire personal Bible study, its mission is to encourage daily reading of the Bible. ‘Fresh from the Word’ provides a daily ‘companion’ that encourages the reader to understand the Bible in relation to the realities of everyday life.

    The #FreshStart campaign targeted social media users and bloggers and focused around the premise that many people make New Year’s resolutions to read the Bible more – but few stick with it. The campaign encouraged people to use ‘Fresh from the Word’ and its application for real life to keep their Bible reading going.

    The campaign:

    • Received media coverage including Keep the Faith and Premier Gospel Radio Show
    • Engaged bloggers who reviewed the book and shared with their followers
    • Increased IBRA’s social media followers

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