The Mission to Seafarers (MtS) is one of the largest port-based welfare operators in the world, providing a service in around 200 ports across 50 countries.
Amongst their many fundraising and awareness raising activities, Sea Sunday is the main campaign that MtS embarks on each year. This is a celebration by the main Christian churches of the lives and work of the global workforce of 1.5 million seafarers and their families, and recognises the vital work of maritime charities.
MtS wished to run a multi-channel campaign to engage existing and recruit new churches to engage with Sea Sunday. As part of this campaign, they approached us to create an engaging video that could be shown during Sea Sunday services as well as featuring on their website and social media channels.
The main purposes of the video were to invite people to take part in Sea Sunday, to raise awareness (amongst those who’ve not yet heard of MtS’ work) and to inspire existing supporters to deepen their engagement with the charity.