search weareyeomans.co.uk


Direct Mail Campaign

Rock UK

Services Utilised

contact us


    Rock UK is a Christian charity which has been providing outdoor adventures since 1922. With four residential centres across the UK, Rock UK wanted to create an engaging Direct Mail campaign which would generate leads from School and Church Groups, encouraging them to switch to Rock UK for their residential needs.


    Through face-to-face meetings and team collaboration, we developed three distinct Direct Mail campaigns, each planned to land at the most appropriate time for their intended audience group. We were inspired by the Rock UK strapline of “Creating Confident Kids” when developing each of the pieces. One of the Direct Mail pieces brought a particularly memorable campaign to the eyes of teachers, who were approached with the notion that Rock UK “gives you the tools to grow confident kids”. The novel idea of receiving a (gardening) tool to assist with growth and cultivation was well received by its audience – encouraging people to book the taster day that the campaign was offering.
Growing Confident Kids card
Growing Confident Kids card
Rock UK DM label
Rock UK DM label
Rock UK DM letter
Rock UK DM letter

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
Website Terms & Conditions | Room Hire Terms & Conditions | Privacy Policy | Cookies Policy
Data Protection PolicyFundraising Compliance Statement | Modern Slavery Statement