x

search

search weareyeomans.co.uk

 
Digital Marketing

Search Engine Optimisation (SEO)... What's it all about?

Byaqs |DigitalMarketingConsultancy |15 June 2021

SEO is part of digital marketing for the web; the goal being for your organisation to be found, your message to be heard and your MISSION to be understood. It’s actually a set of tools and best practices that help websites achieve better search engine rankings.

In its most basic form, decent SEO increases the number of organic (unpaid) visits from search engines such as Google, because organic traffic is a key source of visitors and potential supporters. So, your SEO strategy focuses on getting any given page - like your Home or Landing Page - to the highest search position possible using selected keywords and phrases.

Furthermore, the website must be easily readable and structured for the Googlebot (Google’s web crawling bot, sometimes called a “spider”). This entails the content being original, high quality, and relevant for targeted keywords. In order for your website to be properly optimised and to make the SEO strategy successful, On-page and Off-page optimisation needs to be carefully managed. Taking these in turn…

On-page optimisation…

…focuses on editing and customising the web pages themselves, both from a technical and content perspective. In no particular order and layman’s terms, this includes:

  • Having quality, original, authentic content
  • Structured internal links (logical hierarchy that Google can understand)
  • Structured external links (high-quality incoming links, also known as backlinks)    
  • Excellent site performance (eg. page load speed)
  • Balanced keyword density (the number of times a specific word appears on a given webpage or within a piece of content, as a ratio or percentage of the overall word count)
  • Relevant page titles & meta descriptions (clear information; and an HTML ‘tag’ that describes and summarises the contents of your page for the benefit of users and search engines)
  • Optimised images (for fast page loading and displaying well across all devices, including mobile)
  • Canonical URL’s (page address[es] that Google thinks is most representative of your site from a set of duplicate pages)
  • Structured page Robots.txt, Sitemap.xml and Error pages 301/404 (additional aids for Google to quickly crawl your site for information or be re-directed)

Off-page optimisation…

…includes:

  • Developing your social media presence (Facebook, Twitter, LinkedIn etc.)
  • Regular blog posting, articles and guest posts
  • Backlinks management (backlinks need to look natural and be from trusted, well-rated websites)

…and what does this mean for your organisation’s website?

Well, with an expertly optimised website, you can expect it to appear in the top positions of search engine results; the ‘Holy Grail’ being listed on Page 1 – at least for certain keywords. And search engines such as Google, Bing and Yahoo LOVE well optimised websites, So…

…if you’d like a chat on how we can give your website an SEO boost, ping an email to steve.cooper@weareyeomans.co.uk or give us a call on 01892 839280.

Contact Us

Comments

related posts

We are hiring written in scrabble tiles
We are hiring!Posted byaqs Date:27 05 2021

Opportunities like this are rare…

We are looking for an outstanding addition to...

Read More
Lots of analogue alarm clocks
5 Tools for staying social at antisocial times!Posted byClaire Fuller Date:04 09 2019

It can be useful to create a bank of social media ideas so you always have content handy. But what about using one of the many scheduling tools available to help plan and deliver your content effectively?

Read More
Feet standing on a yellow spot
Guidance for being present on Social MediaPosted byClaire Fuller Date:04 09 2019

One of the key aspects of social media is that it is "social". But what does that mean in an organisational context? The following blog outlines suggestions for being present on social media

Read More
Scuba diver
The things we do for the ones we lovePosted byClaire Fuller Date:07 08 2019

How often have you gone the extra mile for someone else? Why did you do this and could the same factors apply when you decide on which charitable causes to support?

Read More
Data in unfiled paperwork
Placing Yeomans Services in the Spotlight - DATAPosted byClaire Fuller Date:01 08 2019

Data is all around us but how well do we look after it? In this blog we explore the range of data services that Yeomans offer, ensuring your data is as accurate as possible so you can reach the right people in the most appropriate ways

Read More

Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. 5306145
Website Terms & Conditions | Room Hire Terms & Conditions | Privacy Policy | Cookies Policy
Data Protection PolicyFundraising Compliance Statement | Modern Slavery Statement